Brenden J. Kennedy

Brenden Kennedy is a brand strategist and communications advisor working at the intersection of conservation, corporate engagement, and creative storytelling. Drawing on more than a decade in global brand and fashion marketing across the United States, Asia Pacific, and Europe, he blends creative sensibility with data-driven rigour to build campaigns that connect purpose to measurable impact. As co-founder of the consultancy Victor/Victoria, he guides organisations, foundations, and global brands in developing integrated strategies across digital, social, and experiential platforms.

Brenden leads marketing, digital, and social strategy for Focused On Nature, shaping the foundation’s online presence and global storytelling initiatives. He also serves as strategist for Team Wolf, a national campaign advocating for the protection of Gray Wolves across the United States; has collaborated with Howling For Wolves on public education and policy awareness; and consulted with Earthjustice Action to launch and grow its social platforms. In the corporate sphere, he advises on digital corporate communications and crisis response for Kekst CNC, a global strategic communications firm.

Beyond his agency and conservation work, Brenden is National Board President of the wayOUT Foundation, which supports LGBTQ+ youth through local grantmaking and community programmes across the United States.

Driven by a belief in creativity as a force for change, Brenden’s work bridges the worlds of art, advocacy, and analytics—helping partners tell stories that inform, inspire, and endure.